Designing Stereotypes
As designers, it’s important we challenge sexism in the way we talk about design—whether it’s typography, ads, or product packaging. When we describe fonts as “masculine” or “feminine,” we’re carrying a lot of historical and cultural baggage.
Words are powerful, and typography turns them into something tangible. The way we talk about fonts—calling something “delicate and light” feminine or “strong and bold” masculine—basically translates to “women are weak, men are strong.” It’s that simple. This campaign is about encouraging designers to stop using gender as a metaphor when there are clearer, more accurate words we can use instead.
